Odds comparison
On top of that, the proprietary Bet Builder handles same-match markets well and in-play football betting comes with a live match tracker with Cash Out available. The standout extra is Virgin Bet FIVES, a free-to-play game where five chosen players earn you a cash prize if they score. Virgin Bet is built for punters who want a fast, easy-to-use football betting app and site designed with casual bettors in mind (4.7/5 on the App Store). That split is useful for football bettors, although the Bet Builder tokens cannot be used as ordinary singles. The welcome offer gives new customers £30 in free bets after a qualifying £10 sports wager at odds of 1/2 or greater.
Most of these boosts sit on Bet Builders, accas and multiples rather than single bets. Most Premier League, Champions League, Europa League, Conference League and La Liga matches carry 5+ Bet Boosts. It doesn’t match Betfred’s £50 offer, but it’s still solid and worth claiming. On top of that, the 2 Goals Ahead Early Payout settles your bet as a winner the moment your team goes two clear, across 80+ competitions. Opt in, deposit and Bet £20+ on sports at min odds of 2.0+ (1/1) for £40 in Free Bets within 7 days of registration. The bonus must be wagered 1x before a withdrawal can be made.
Some other bookmakers produced lower margins in separately timed observations, but those results aren’t directly comparable with the main snapshot. These are small differences across a limited sample, rather than evidence that Bally Bet will always offer the best odds. What’s best is that the cash option means you’re not locked into bonus funds, which aren’t included in winning bets (less value). Most pre-match markets are carried over to in-play, and the live streaming catalogue offers tons of matches to watch as you bet. That way, you can quickly determine if it matches your betting style and bookmaker preferences. That said, we broke down which football betting site is best in which category.
10bet has been operating since 2003 under Blue Star Planet Limited, and it’s built its football reputation on regular, well-priced boosts rather than one headline irish bookmakers not on gamstop feature. Everyone who enters also picks up 20 Coral Coins to redeem in the Coral Coin Store. New customers can wager £5 to get £30 in free bets (minimum odds 1/2).
But if you love racking up loyalty perks and rewards as you bet, a platform like Ladbrokes might be the right bookie for you. For example, if you are a punter who spends most of your time live betting, then bet365 will be your top choice. Although we ranked and rated the best football betting sites, that’s based on our opinion and measurements. New customers need to opt in, deposit with a debit card or instant bank transfer, and place their qualifying bet within 7 days of registering. My withdrawals were quick, clearing in a couple of hours via PayPal.
The best online football betting sites should tick 150+ markets on Premier League and UCL fixtures. A bookmaker with 30 sports is only useful if it covers the leagues and markets you want. It’s important to familiarise yourself with the terms and conditions of a football betting welcome offer before rushing to claim it. Even small differences can compound over time, particularly on accumulators.
Its combination of match coverage, live odds and football betting features makes it our leading choice for following German top-flight football. The sportsbook also offers a wide selection of pre-match and in-play markets on Italian top-flight fixtures. Its Super 6 free-to-play game also gives football bettors another way to follow the weekend’s Premier League action. Sky Bet is our pick for Premier League betting thanks to the depth of its EPL product. Nevertheless, Bally Bet’s performance makes it our pick for competitive Premier League match-result pricing in this test.
It covers 150+ markets on top-flight fixtures, including match result, player goals, team stats, corners and cards, and takes up to 20 selections in one slip. Rather than waiting until full time, eligible selections in the dedicated 2UP market are settled as winners if your chosen team wins the match or moves two goals ahead. The standout feature is its Acca Boost, which offers up to 50% extra winnings on qualifying football accumulators containing four or more selections. Sky Bet’s AccaFreeze lets you lock in a winning leg on a match result accumulator of 5 selections or more, even if that team later draws or loses.